The Influence of Political Marketing Communication Jokowi on Facebook Towards the Image and Reputation among Millennial Generation in General Election 2019

Steffi, Steffi and Kholisoh, Nur (2019) The Influence of Political Marketing Communication Jokowi on Facebook Towards the Image and Reputation among Millennial Generation in General Election 2019. In: Proceedings of the 1st MICOSS Mercu Buana International Conference on Social Sciences, MICOSS 2020, September 28-29, 2020, Jakarta, Indonesia.

[thumbnail of 44491.pdf] PDF
44491.pdf

Download (273kB)

Abstract

In Indonesia's current political situation, political marketing has an essential role in winning the general election. In an open competition, among candidates, Presidents and Vice Presidents strive maximally to give information so that the voters will be in favor of them. This situation also dealt

Item Type: Conference or Workshop Item (UNSPECIFIED)
Date Deposited: 04 Mar 2026 14:20
Last Modified: 17 Apr 2026 08:37
URI: http://eprints.eai.eu/id/eprint/34348

Actions (login required)

View Item
View Item