Kinanti, Paramitha and Hutagalung, Inge (2021) The Role of Online Ads on Dynamics of Consumer Behavior. In: Proceedings of the 1st MICOSS Mercu Buana International Conference on Social Sciences, MICOSS 2020, September 28-29, 2020, Jakarta, Indonesia.
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Abstract
This study aims to determine the role of online advertising on the dynamics of consumer behavior. The researchers' argument is based on the number of online promo advertisements with a payment system through mobile payment developed to attract consumer buying intentions. The research paradigm is con
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 14:20 |
| Last Modified: | 17 Apr 2026 08:37 |
| URI: | http://eprints.eai.eu/id/eprint/34347 |
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