Prihatna, Kusumah and Hereyah, Yoyoh (2021) Rationalization of Digital Media in Developing Market Potential for Retail Products: Case Study in Welcoming Industry 5.0. In: Proceedings of the 1st MICOSS Mercu Buana International Conference on Social Sciences, MICOSS 2020, September 28-29, 2020, Jakarta, Indonesia.
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Abstract
Digital media is a form of technological advance in Industry 4.0 that entrepreneur can utilize it to reach customers. This research aims to analyze, describe, and explain the rationalization of various digital media usage in an integrated manner as a means of marketing communication in an effort to
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 14:20 |
| Last Modified: | 17 Apr 2026 08:38 |
| URI: | http://eprints.eai.eu/id/eprint/34336 |
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