Factors of Purchase Intention Toward Social Commerce Among Young Generation in Malaysia

En, Ang and Govindarajo, Normala and M, Dileep (2021) Factors of Purchase Intention Toward Social Commerce Among Young Generation in Malaysia. In: Proceedings of the 1st International Conference on Law, Social Science, Economics, and Education, ICLSSEE 2021, March 6th 2021, Jakarta, Indonesia.

[thumbnail of 44343.pdf] PDF
44343.pdf

Download (434kB)

Abstract

Social commerce is growing rapidly as a result of popularity of internet network. Many businesses are selling their products on social networking platforms and using the influence of social networking platforms to promote their products to all corners of the world. Besides, the development of logist

Item Type: Conference or Workshop Item (UNSPECIFIED)
Date Deposited: 04 Mar 2026 14:19
Last Modified: 17 Apr 2026 08:42
URI: http://eprints.eai.eu/id/eprint/34203

Actions (login required)

View Item
View Item