T, Rina Djafar and Cangara, Hafied and Suprratomo, Suprratomo (2021) The Factors Which Affecting Millennials Purchase Decision in Buying the Trending Clothing on An Online Shop “Shopee”. In: Proceedings of the 1st International Conference on Law, Social Science, Economics, and Education, ICLSSEE 2021, March 6th 2021, Jakarta, Indonesia.
![[thumbnail of 44299.pdf]](http://eprints.eai.eu/style/images/fileicons/application_pdf.png "44299.pdf")
PDF
44299.pdf
Download (337kB)
Abstract
The interest in advertising will influence buying interest before making the decision. This study aimed to describe the factors affecting millennials' purchase decisions in Makassar city from buying the trending clothing on an online shop “shopee.” This study's research type is a descriptive statist
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 14:18 |
| Last Modified: | 17 Apr 2026 08:44 |
| URI: | http://eprints.eai.eu/id/eprint/34159 |
Actions (login required)
- View Item