Munandar, Jono and Zataisma, Bunga (2021) Important Factors Influencing Consumers Planned Purchase Behavior of SMEs Foodservices Business: Case Study Taichan’s Satay. In: Proceedings of the 1st International Conference on Sustainable Management and Innovation, ICoSMI 2020, 14-16 September 2020, Bogor, West Java, Indonesia.
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Abstract
Taichan’s satay is a type of food business (restaurant or street food) selling grilled chicken as the city's mainstay product. This study aims to identify the important factors influencing the purchasing process and identify the factors influencing the planned purchasing behavior of customers of Tai
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 14:18 |
| Last Modified: | 17 Apr 2026 08:46 |
| URI: | http://eprints.eai.eu/id/eprint/34116 |
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