Kansei Engineering Modeling for Getuk Goreng Packaging Innovation Based on Social Media Trends

Hidayat, Hety and Ediati, Rifah and Wijayanti, Nur and Saputra, Tiyan (2021) Kansei Engineering Modeling for Getuk Goreng Packaging Innovation Based on Social Media Trends. In: Proceedings of the 1st International Conference on Sustainable Management and Innovation, ICoSMI 2020, 14-16 September 2020, Bogor, West Java, Indonesia.

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Abstract

One of Banyumas featured SME’s products is Getuk Goreng. However, the sales of Getuk Goreng has decreased in recent years. Hence, it needs some innovation in order to increase the product’s added value. On the other hand, consumer’s opinion in recent years can easily be found through social media. S

Item Type: Conference or Workshop Item (UNSPECIFIED)
Date Deposited: 04 Mar 2026 14:17
Last Modified: 17 Apr 2026 08:46
URI: http://eprints.eai.eu/id/eprint/34102

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