The Analysis of The Use of Technology in Stimulating The Customers’ Trust and Loyalty From Marketing Perspectives

Nurendah, Yulia (2018) The Analysis of The Use of Technology in Stimulating The Customers’ Trust and Loyalty From Marketing Perspectives. In: Proceedings of the 1st International Conference on Sustainable Management and Innovation, ICoSMI 2020, 14-16 September 2020, Bogor, West Java, Indonesia.

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Abstract

The SMEs sector contributed 60% of Rp. 14,000 trillion of Indonesia's GDP in 2018. SME absorbs 96% of Indonesia's labor absorption of 170 million in 2018. (www.depkop.go.id, 2019). One way to get loyal customers is to satisfy the consumers' needs consistently over time . Based on the results of prev

Item Type: Conference or Workshop Item (UNSPECIFIED)
Date Deposited: 04 Mar 2026 14:17
Last Modified: 17 Apr 2026 08:47
URI: http://eprints.eai.eu/id/eprint/34079

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