Widjaja, Andree and Capistrano, Erik and Ha, Quang-An (2021) The Effect of Trust Seals, Information Disclosure, and Gender on Customers’ Trust and Willingness to Disclose Personal Information on Small B2C E-Commerce Website. In: Proceedings of the First International Conference of Economics, Business & Entrepreneurship, ICEBE 2020, 1st October 2020, Tangerang, Indonesia.
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Abstract
Drawing from cue utilization and signaling theory, this study aims to examine the effect of trust seals, information disclosure, gender, and its interactions on customers’ trust and willingness to disclose personal information in the context of small B2C E-commerce website. A full factorial 2X2 betw
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 14:15 |
| Last Modified: | 17 Apr 2026 08:48 |
| URI: | http://eprints.eai.eu/id/eprint/33916 |
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