The Mediating Role of Affective Experience to The Effect of Online Retail Ethic on Repurchase Intention: Indonesian Y and Z Generation Perspective

Fihartini, Yuniarti and Helmi, R. and Hassan, Meydia and Oesman, Yevis (2021) The Mediating Role of Affective Experience to The Effect of Online Retail Ethic on Repurchase Intention: Indonesian Y and Z Generation Perspective. In: Proceedings of the First International Conference of Economics, Business & Entrepreneurship, ICEBE 2020, 1st October 2020, Tangerang, Indonesia.

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Abstract

Ethical violations are more likely to occur in online transactions compared to face-to-face transactions, and have been trigging negative perception regarding online retail ethic and negative experience of customer. Those are identified as the major problems causing consumers’ hesitance toward takin

Item Type: Conference or Workshop Item (UNSPECIFIED)
Date Deposited: 04 Mar 2026 14:15
Last Modified: 17 Apr 2026 08:48
URI: http://eprints.eai.eu/id/eprint/33914

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