Lita, Ratni and Meuthia, Meuthia and Rahmi, Devi and Dewi, Debi (2021) Purchase Intention on Embroidery Business: Why Perceived Packaging Doesn’t Matter? In: Proceedings of the First International Conference of Economics, Business & Entrepreneurship, ICEBE 2020, 1st October 2020, Tangerang, Indonesia.
![[thumbnail of 44021.pdf]](http://eprints.eai.eu/style/images/fileicons/application_pdf.png "44021.pdf")
PDF
44021.pdf
Download (225kB)
Abstract
The research aimed to analyze the effect of perceived packaging on purchase intention, the effect of brand image on purchase intention, and the effect of WOM on purchase intention and brand image at Enni Design, an embroidery business in West Sumatera Indonesia. A quantitative approach and convenien
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 14:15 |
| Last Modified: | 17 Apr 2026 08:48 |
| URI: | http://eprints.eai.eu/id/eprint/33907 |
Actions (login required)
- View Item