Yuningsih, Erni and Gunawan, Rachmat and Silaningsih, Endang (2021) Increasing Competitiveness of Micro, Small and Medium Enterprises Through the Application of Green Marketing Mix to Support for Tourism Sector. In: Proceedings of the First International Conference of Economics, Business & Entrepreneurship, ICEBE 2020, 1st October 2020, Tangerang, Indonesia.
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Abstract
The research aims to determine 1) the application of green marketing mix to SMEs 2) study and analyze the effects of green marketing mix both simultaneously and partially in increasing competitiveness. The object of research for SMEs is food products and handicrafts. This research method is descript
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 14:15 |
| Last Modified: | 17 Apr 2026 08:49 |
| URI: | http://eprints.eai.eu/id/eprint/33898 |
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