Lestari, Sheila and Susanto, Yosef and Jimmy, So (2021) Analysis of The Effect of Social Media Advertising and Website or Mobile Apps on Flash Sale Performance: Empirical Study in E-Commerce Indonesia. In: Proceedings of the First International Conference of Economics, Business & Entrepreneurship, ICEBE 2020, 1st October 2020, Tangerang, Indonesia.
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Abstract
Many flash sales failed even though the promos offered are quite attractive. It could cause by a lack of flash sale information on social media, problems with the website / mobile apps system, and so on. The objective of this study is to analyze the factors that influence purchase intention in flash
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 14:14 |
| Last Modified: | 17 Apr 2026 08:49 |
| URI: | http://eprints.eai.eu/id/eprint/33888 |
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