Koesvardani, Faustina and Prihanto, Johny and Sudiyono, Kristianus (2021) Dual Transformation in Print Media Case Study of Adiluhung Magazine. In: Proceedings of the First International Conference of Economics, Business & Entrepreneurship, ICEBE 2020, 1st October 2020, Tangerang, Indonesia.
![[thumbnail of 44001.pdf]](http://eprints.eai.eu/style/images/fileicons/application_pdf.png "44001.pdf")
PDF
44001.pdf
Download (154kB)
Abstract
This research helps Adiluhung Magazine to do dual transformation strategy so they can compete in this industry and reached the new segmentation. The problem of uneven distribution of the magazines, resulting in a decrease in the number of advertisers, which influences the revenue streams. Another pr
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 14:14 |
| Last Modified: | 17 Apr 2026 08:49 |
| URI: | http://eprints.eai.eu/id/eprint/33887 |
Actions (login required)
- View Item