Roslina, Roslina and Jimad, Habibullah (2021) The Customer Awareness and Intention of Syariah Bank:The Role of Marketing Communications. In: Proceedings of the First International Conference of Economics, Business & Entrepreneurship, ICEBE 2020, 1st October 2020, Tangerang, Indonesia.
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Abstract
A small number of Muslims who use Syariah banks, indicating that there are still many Muslim communities in Indonesia who do not understand the nature of Syariah banks. The purpose of this research is to examine the effect of marketing communication on the awareness and intention of customers of Sya
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 14:14 |
| Last Modified: | 17 Apr 2026 08:50 |
| URI: | http://eprints.eai.eu/id/eprint/33874 |
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