Perceived Price and Organic Food Consumption Behaviour

MS, Mahrinasari (2021) Perceived Price and Organic Food Consumption Behaviour. In: Proceedings of the First International Conference of Economics, Business & Entrepreneurship, ICEBE 2020, 1st October 2020, Tangerang, Indonesia.

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Abstract

This research aims to analyze the organic food consumption behaviour of the consumers, measured by utilitarian and hedonist behaviour, due to the perceived price effect to trigger consumers’ purchase intention. To address this objective, a quantitative research design has been implemented by distrib

Item Type: Conference or Workshop Item (UNSPECIFIED)
Date Deposited: 04 Mar 2026 14:14
Last Modified: 17 Apr 2026 08:50
URI: http://eprints.eai.eu/id/eprint/33870

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