H, Arief and Susanto, Y and Winarno, P. (2021) Leadership Effect as a Moderating Variable to the Performance of CRM (UMN Case Study). In: Proceedings of the First International Conference of Economics, Business & Entrepreneurship, ICEBE 2020, 1st October 2020, Tangerang, Indonesia.
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Abstract
By studying the influence of Leadership as a moderating variable in CRM implementation, can be concluded the Effect of Leadership as a Moderating Variable on Performance CRM providing successful implementation results. A study was conducted on CRM at UMN with a population and a sample of CRM users a
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 14:14 |
| Last Modified: | 17 Apr 2026 08:51 |
| URI: | http://eprints.eai.eu/id/eprint/33859 |
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