Rusmiati, Ni Nyoman and Sastri, Ida I Dewa Manik and Datrini, Luh Kade (2021) The Effect of Integrated Marketing Communication on the Intentions to Reserve Rooms at Hotels in Denpasar-Bali. In: Proceedings of the First International Seminar Social Science, Humanities and Education, ISSHE 2020, 25 November 2020, Kendari, Southeast Sulawesi, Indonesia.
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Abstract
Bali is one of the centers of natural and cultural tourism with beautiful panorama, thereby making it easy to locate supporting facilities such as hotels in Denpasar, as the center of Bali in Indonesia. Integrated Marketing Communication (IMC), which is an important concept used to carefully deliver
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 14:13 |
| Last Modified: | 17 Apr 2026 08:54 |
| URI: | http://eprints.eai.eu/id/eprint/33784 |
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