Kintamani Bali Arabica Coffee Marketing Strategy Through the Supply Chain and Marketing Mix

Udayana, I Gusti and Wirajaya, Anak Agung Mayun (2021) Kintamani Bali Arabica Coffee Marketing Strategy Through the Supply Chain and Marketing Mix. In: Proceedings of the 3rd Warmadewa Research and Development Seminar, WARDS 2020, 21 December 2020, Denpasar-Bali, Indonesia.

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Abstract

Arabica coffee in Bali is known to have a different taste from coffee in other regions. Currently, the increasing demand for coffee is starting to develop, not only in the form of coffee beans but also for coffee processed products. The coffee agro-industry generally processes coffee beans into grou

Item Type: Conference or Workshop Item (UNSPECIFIED)
Date Deposited: 04 Mar 2026 14:12
Last Modified: 17 Apr 2026 08:58
URI: http://eprints.eai.eu/id/eprint/33709

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