Rusmiati, Ni Nyoman and Sastri, Ida I Manik and Datrini, Luh Kade (2021) The Influence of Marketing Mix on Tourists’ Decision to Stay at Hotels in Denpasar. In: Proceedings of the 3rd Warmadewa Research and Development Seminar, WARDS 2020, 21 December 2020, Denpasar-Bali, Indonesia.
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Abstract
The objective of this study is to measure the simultaneous and partial influences of a marketing mix (product, price, promotion and place / location) on tourists’ decisions to stay at hotels in Denpasar. The data of this study were analysed using quantitative analysis technique with a multiple linea
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 14:12 |
| Last Modified: | 17 Apr 2026 08:58 |
| URI: | http://eprints.eai.eu/id/eprint/33708 |
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