Sumartini, Ade and Mandasari, I. A. Cynthia (2021) The Effect of Celebrity Endorser on The Customer’s Online Purchase Intention (Case Study on Food and Beverage MSME Products in Denpasar). In: Proceedings of the 3rd Warmadewa Research and Development Seminar, WARDS 2020, 21 December 2020, Denpasar-Bali, Indonesia.
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Abstract
This research aims to determine the effect of celebrity endorsers on online purchase intentions. The population is the people in Denpasar City using purposive sampling. The data analysis technique used multiple regression analysis. It was found that attractiveness, trustworthiness and expertise, inf
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 14:12 |
| Last Modified: | 17 Apr 2026 08:58 |
| URI: | http://eprints.eai.eu/id/eprint/33694 |
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