Rahayu, Dwi and Oktafani, Farah (2021) The Effect of Online Customer Review on Trust and its impact on Purchase Intention in Cinema Films on Subscribers of YouTube Channel Review Film Cine Crib. In: Proceedings of the 5th International Conference on Indonesian Social and Political Enquiries, ICISPE 2020, 9-10 October 2020, Semarang, Indonesia.
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Abstract
This study is motivated by the phenomenon of Online Customer Review through Cine Crib as a YouTube channel movie review which is good for the advancement of the Indonesian movie as part of the Creative Industry. This study aims to determine The Effect of Online Customer Review on Trust and its impac
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 14:08 |
| Last Modified: | 17 Apr 2026 09:08 |
| URI: | http://eprints.eai.eu/id/eprint/33377 |
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