Fitriani, Lili and Jumantini, Entin and Supriatna, Odang and Jaelani, Jaelani (2021) The Effect of Green Marketing Mix On Green Consumer Behavior and Green Purchasing Decision. In: Proceedings of the 1st Universitas Kuningan International Conference on Social Science, Environment and Technology, UNiSET 2020, 12 December 2020, Kuningan, West Java, Indonesia.
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Abstract
The research explores the effect of marketing mix on consumer behavior to buy environmentally friendly products—this research was conducted on AQUA, a mineral water brand. Green marketing and green product concepts have become the focus of attention from people in business to retaining consumers. Th
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 14:07 |
| Last Modified: | 17 Apr 2026 09:11 |
| URI: | http://eprints.eai.eu/id/eprint/33285 |
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