Antecedents Green Loyalty: A Study On Aqua Consumers

Fitriani, Lili and Jaelani, Jaelani and Supriatna, Odang and Hamzah, Amir (2021) Antecedents Green Loyalty: A Study On Aqua Consumers. In: Proceedings of the 1st Universitas Kuningan International Conference on Social Science, Environment and Technology, UNiSET 2020, 12 December 2020, Kuningan, West Java, Indonesia.

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Abstract

This research aims to analyze the influence of green consumer behavior and green satisfaction on green loyalty. The amount of respondents as the sample in this research is 152 respondents. The method used in this study is Structural Equation Modeling (SEM) analysis. Based on the results, variable gr

Item Type: Conference or Workshop Item (UNSPECIFIED)
Date Deposited: 04 Mar 2026 14:07
Last Modified: 17 Apr 2026 09:12
URI: http://eprints.eai.eu/id/eprint/33279

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