Alam, Azhar and Maknun, Luluin (2021) Impact of Islamic Branding on Purchasing Decisions on Facial Wash Product. In: Proceedings of the First International Conference on Economics, Business and Social Humanities, ICONEBS 2020, November 4-5, 2020, Madiun, Indonesia.
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Abstract
This study explains the impact of Islamic branding on purchasing decisions made by facial wash wardah consumers. This study aims to discover how the level of consumer knowledge about Islamic branding and the impact of purchasing decisions. The approach used in this research is descriptive phenomenol
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 14:07 |
| Last Modified: | 17 Apr 2026 09:12 |
| URI: | http://eprints.eai.eu/id/eprint/33261 |
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