Nazarudin, F.F. and Amalia, A.A. and Dhikriyah, L. and Wijaya, Y. (2021) The Effect of Country-of-Origin Image, Product Knowledge, Product Involvement toward purchase decisions of Asus Laptops. In: Proceedings of the First International Conference on Economics, Business and Social Humanities, ICONEBS 2020, November 4-5, 2020, Madiun, Indonesia.
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Abstract
Currently Indonesia has joined the ACFTA, which has an impact on various global products entering the Indonesian market, one of them is laptops Asus from Taiwan. This study aims to analyze the effect of Country-of-origin Image, Product Knowledge, Product Involvement toward purchase decisions of Asus
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 14:06 |
| Last Modified: | 17 Apr 2026 09:13 |
| URI: | http://eprints.eai.eu/id/eprint/33227 |
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