The Influence of Convenience, Easy Usage, and Promotion Towards People’s Interest in Using Ovo Application (Non Cash) In Denpasar City

Sudiartini, Ni and Astari, Anak and Kardini, Ni (2021) The Influence of Convenience, Easy Usage, and Promotion Towards People’s Interest in Using Ovo Application (Non Cash) In Denpasar City. In: Proceedings of the 5th International Conference on Accounting, Management and Economics, ICAME 2020, 14-15 October 2020, Makassar, Indonesia.

[thumbnail of 43164.pdf] PDF
43164.pdf

Download (280kB)

Abstract

Non-cash transactions (cashless) are implemented in various sectors. A study revealed that 80% of Indonesians prefer to use an electronic payment card compared to cash. OVO is a smart application that allows its users to do online payment and transaction services (OVO Cash). This study aims to find

Item Type: Conference or Workshop Item (UNSPECIFIED)
Date Deposited: 04 Mar 2026 14:05
Last Modified: 17 Apr 2026 09:15
URI: http://eprints.eai.eu/id/eprint/33151

Actions (login required)

View Item
View Item