Kadir, Abdul and Alhaqqi, Muhammad and Sampepajung, Daniella and Masseppe, Andi (2021) Iconic Product Innovation Model to Improve Sengkang’s Silk Marketing Performance. In: Proceedings of the 5th International Conference on Accounting, Management and Economics, ICAME 2020, 14-15 October 2020, Makassar, Indonesia.
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Abstract
One of the prominent sectors of SMEs in Indonesia is woven fabric sector particularly Sengkang’s Silk producer in Wajo Regency, South Sulawesi. Sengkang’s Silk has positioned itself as an iconic product that may serves as tourist attraction within the region. However, innovation in this sector is li
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 14:05 |
| Last Modified: | 17 Apr 2026 09:15 |
| URI: | http://eprints.eai.eu/id/eprint/33148 |
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