Analysis of the Effect of Sales Promotion and Advertising on Consumer Decisions at PT. Bank Negara Indonesia (Persero) Tbk Majene Branch

Erwin, Erwin and Permata, Sri (2021) Analysis of the Effect of Sales Promotion and Advertising on Consumer Decisions at PT. Bank Negara Indonesia (Persero) Tbk Majene Branch. In: Proceedings of the 5th International Conference on Accounting, Management and Economics, ICAME 2020, 14-15 October 2020, Makassar, Indonesia.

[thumbnail of 43159.pdf] PDF
43159.pdf

Download (298kB)

Abstract

Various banking industry services are currently centered on the process, based on observations in terms of offering and delivery of messages carried out in attracting interest and as a medium of communication has not been maximized, because the delivery of various offers is more often applied throug

Item Type: Conference or Workshop Item (UNSPECIFIED)
Date Deposited: 04 Mar 2026 14:05
Last Modified: 17 Apr 2026 09:15
URI: http://eprints.eai.eu/id/eprint/33146

Actions (login required)

View Item
View Item