How Can Restaurant Business Manage Promotional Mix in Facing Society 5,0?

Atmadi, Gayatri (2021) How Can Restaurant Business Manage Promotional Mix in Facing Society 5,0? In: Procedings of the 1st ICA Regional Conference, ICA 2019, October 16-17 2019, Bali, Indonesia.

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Abstract

Digital transformation has changed many aspects of people’s lives, such as health, education, finance, tourism, and restaurants business. This research aims to get an analysis description of how The Duck King restaurant in Jakarta facing increasingly fierce business competition in digital era. To co

Item Type: Conference or Workshop Item (UNSPECIFIED)
Date Deposited: 04 Mar 2026 14:05
Last Modified: 17 Apr 2026 09:16
URI: http://eprints.eai.eu/id/eprint/33124

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