Oktavianti, Roswita and Utami, Lusia (2021) Multinational Company CEO Roles as Public Relations in Host Country (Case Study PT Samsung Electronics Indonesia). In: Procedings of the 1st ICA Regional Conference, ICA 2019, October 16-17 2019, Bali, Indonesia.
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Abstract
CEOs or business leaders of multinational companies have different communication strategies in every country. The strategy is based on the public characteristics in the host countries. The communication strategy done by the CEOs represents the company and have a potential to build reputation. In thi
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 14:05 |
| Last Modified: | 17 Apr 2026 09:17 |
| URI: | http://eprints.eai.eu/id/eprint/33108 |
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