The Role of External Green Supply Chain management on Green Marketing Mix toward Sustainability of Petrochemical Industry in Indonesia

Farradia, Yuary and Bon, Abdul and Muharam, Hari (2021) The Role of External Green Supply Chain management on Green Marketing Mix toward Sustainability of Petrochemical Industry in Indonesia. In: Proceedings of the 1st International Conference on Science and Technology in Administration and Management Information, ICSTIAMI 2019, 17-18 July 2019, Jakarta, Indonesia.

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Abstract

An effort on study and innovation toward green industry is one of the Indonesia government focus for the petrochemical industry. This green industry target is in line with the aim of sustainability in the petrochemical industry in Indonesia. Implementation of green supply chain management has been r

Item Type: Conference or Workshop Item (UNSPECIFIED)
Date Deposited: 04 Mar 2026 14:01
Last Modified: 17 Apr 2026 09:26
URI: http://eprints.eai.eu/id/eprint/32808

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