Sunarjo, Wenti and Najmudin, Najmudin and Setyanto, Refius (2020) Building a PLS Pathway Model: A Multivariate Approach Innovative Marketing Strategies Facing the Covid-19 Pandemic-Case Study of the Hotel Santika Pekalongan. In: Proceedings of the 1st International Conference on Economics Engineering and Social Science, InCEESS 2020, 17-18 July, Bekasi, Indonesia.
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Abstract
Indonesia has been one of the countries affected by the Covid-19 pandemic since early March 2020, especially in the tourism sector, where hospitality has experienced an average turnover of more than 20%. Focusing on the case in a small city in Indonesia in the Central Java Region, Pekalongan City, a
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 13:59 |
| Last Modified: | 17 Apr 2026 09:34 |
| URI: | http://eprints.eai.eu/id/eprint/32581 |
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