Jasmani, Jasmani and Effendy, Aidil and Sudarso, Aden and Janudin, Janudin and Sunarsi, Denok and Mas'adi, Mahnun and Nurhadi, Ahmad (2021) Effect of Product Quality, Product Innovation, and Accuracy of Distribution Chains on Purchase Decisions that Impact on Improving Marketing Performance in the Zinc Steel Industry in Indonesia. In: Proceedings of the 1st International Conference on Economics Engineering and Social Science, InCEESS 2020, 17-18 July, Bekasi, Indonesia.
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Abstract
This study aims to determine the effect of product quality, product innovation and the precision of distribution chain against purchasing decisions that impact on improving of marketing performance in the zinc steel industry in Indonesia. This type of research is descriptive quantitative research. T
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 13:58 |
| Last Modified: | 17 Apr 2026 09:35 |
| URI: | http://eprints.eai.eu/id/eprint/32567 |
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