Dr. Udin S.E, M.M.,C.M.A and MM, Dr. Yayan and Dr. Ali S.E, MM and Triwahyudi, Febri and Sina, Ibnu (2021) Analysis of Promotional Strategies To Improve The Competitiveness Of Woven Fabrics (Case Study of Sasak Tribe Woven Fabric Craftsmen Group in West Nusa Tenggara). In: Proceedings of the 1st International Conference on Economics Engineering and Social Science, InCEESS 2020, 17-18 July, Bekasi, Indonesia.
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Abstract
This case study aims to look at current strategy conditions carried out by craftsmen and managers of cooperatives or arthouse weaving in selling their crafts products. This study also aims to find out how the right promotional strategies to improve the competitiveness of Sasak ethnic handicrafts in
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 13:58 |
| Last Modified: | 17 Apr 2026 09:35 |
| URI: | http://eprints.eai.eu/id/eprint/32565 |
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