Maddinsyah, Ali and Ahidin, Udin and Sudaryana, Yayan and Sugiyanto, Sugiyanto and Yandri, Yandri (2015) Marketing Strategy Analysis to Increase Occupancy Room Based on Travel Agent Online Market Segment (Case Study in Whiz Zprime Hotel Pajajaran Bogor). In: Proceedings of the 1st International Conference on Economics Engineering and Social Science, InCEESS 2020, 17-18 July, Bekasi, Indonesia.
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Abstract
Since the hotel operates from November 2015 until July 2018 the occupancy room level has always changed inconsistently. The purpose of this study is to analyze the current marketing strategy and to find out more appropriate strategies in increasing occupancy rooms based on the online travel agent ma
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 13:58 |
| Last Modified: | 17 Apr 2026 09:35 |
| URI: | http://eprints.eai.eu/id/eprint/32555 |
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