Valentika, Nina and Nursyirwan, Vivi and Ardaninggar, Sasmita (2018) Switching-Costs, Corporate Image, Product Quality, and Satisfaction Level effect on Customer Loyalty: E- Commerce Shopee. In: Proceedings of the 1st International Conference on Economics Engineering and Social Science, InCEESS 2020, 17-18 July, Bekasi, Indonesia.
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Abstract
This research has discussed the relationship between switching-costs, company image, product quality, customer satisfaction, and loyalty. This research has modified the research of Xhema J et.al (2018), namely by adding satisfaction variables and using Structural Equation Model-Partial Least Square.
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 13:58 |
| Last Modified: | 17 Apr 2026 09:36 |
| URI: | http://eprints.eai.eu/id/eprint/32551 |
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