Perspective of Competitive Advantage in Services Dominant Logic

Bintarti, Surya and Ahmad, Ali and Tanjung, Agustini and Kurniawan, Ergo (2021) Perspective of Competitive Advantage in Services Dominant Logic. In: Proceedings of the 1st International Conference on Economics Engineering and Social Science, InCEESS 2020, 17-18 July, Bekasi, Indonesia.

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Abstract

The process of marketing activities is the process of transactions occurring between producers and consumers, where producers market to consumers. The development of a globally connected world environment has resulted in a level of competition between companies not only on a domestic scale but also

Item Type: Conference or Workshop Item (UNSPECIFIED)
Date Deposited: 04 Mar 2026 13:58
Last Modified: 17 Apr 2026 09:36
URI: http://eprints.eai.eu/id/eprint/32550

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