Valentina, Edsa and Lupiyoadi, Rambat (2021) The Implementation of Promotion through Social Media in Increasing Consumer Awareness and Purchase Intention. In: Proceedings of the 1st International Conference on Islam, Science and Technology, ICONISTECH 2019, 11-12 July 2019, Bandung, Indonesia..
![[thumbnail of 42335.pdf]](http://eprints.eai.eu/style/images/fileicons/application_pdf.png "42335.pdf")
PDF
42335.pdf
Download (489kB)
Abstract
The purpose of this research is to focus on implementation of promotion through social media in increasing consumer awareness and purchase intention. A series of business coaching session were conducted with the owner of Lauren Collection in Tangerang, Indonesia, to see the main problem inside the M
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 13:56 |
| Last Modified: | 17 Apr 2026 09:43 |
| URI: | http://eprints.eai.eu/id/eprint/32368 |
Actions (login required)
- View Item