Sumiati, Siti and Ratnawati, Alifah and Zahari, Ahmad Mohd and Aziz, Nurul (2020) Business Performance Based on Specialized and Architecture Marketing Capabilities. In: Proceedings of the 1st International Conference on Islamic Civilization, ICIC 2020, 27th August 2020, Semarang, Indonesia.
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Abstract
This study aims to analyze and test the relationship between market orientation and SMEs business performance with the architectural marketing capabilities and specialized marketing capabilities as intervening variables. The study used 450 Muslim SMEs in Central Java as a research sample. The data a
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 13:51 |
| Last Modified: | 17 Apr 2026 09:50 |
| URI: | http://eprints.eai.eu/id/eprint/31962 |
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