Doddy, Muhammad and Ali, Juhary and Hindardjo, Anton and Ratnasih, Cicih (2020) The Influence of Brand Awareness, Perceived Quality, Brand Association, Brand Loyalty on Brand Equity of Zakat Institutions. In: Proceedings of The International Conference on Environmental and Technology of Law, Business and Education on Post Covid 19, ICETLAWBE 2020, 26 September 2020, Bandar Lampung, Indonesia.
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Abstract
This study aims to examine how the influence, among others, brand image, perceived quality, brand loyalty to brand equity in a zakat institution. The research design used is descriptive and explanatory with a quantitative approach. The sample size is 375 zakat payers from a leading zakat institution
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 13:51 |
| Last Modified: | 17 Apr 2026 09:52 |
| URI: | http://eprints.eai.eu/id/eprint/31900 |
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