Ikhsani, Khilyatin and Hudaya, Agung (2020) The Influence of Online Customer Behavior and Brand Trust on Online Purchase Interest. In: Proceedings of The International Conference on Environmental and Technology of Law, Business and Education on Post Covid 19, ICETLAWBE 2020, 26 September 2020, Bandar Lampung, Indonesia.
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Abstract
This research aims to examine the effect of online consumer behavior on online purchase interest and brand trust on online purchase interest. The objects are physical stores which also have online shops. This study used linear regression analysis with Smart PLS 3.0. The data collection method is usi
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 13:50 |
| Last Modified: | 17 Apr 2026 09:54 |
| URI: | http://eprints.eai.eu/id/eprint/31838 |
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