Government Communication in New Media Era 4.0: Study on Content-Type of Posts on Instagram @DitjenPajakRI and Their Influence on Online Engagement

Noviardi, Febri and Rahmanto, Andre and Slamet, Yulius (2020) Government Communication in New Media Era 4.0: Study on Content-Type of Posts on Instagram @DitjenPajakRI and Their Influence on Online Engagement. In: The Proceedings of the 4th International Conference of Social Science and Education, ICSSED 2020, August 4-5 2020, Yogyakarta, Indonesia.

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Abstract

This study aims to analyze what type of post content on the Indonesian tax authority Instagram account @DitjenPajakRI that has the highest level of engagement and whether the post frequency affects online engagement measured by the number of likes and comments. Currently, Instagram social media is i

Item Type: Conference or Workshop Item (UNSPECIFIED)
Date Deposited: 04 Mar 2026 13:47
Last Modified: 17 Apr 2026 09:57
URI: http://eprints.eai.eu/id/eprint/31562

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