Irawan, Aditya and Dahlan, Kandi and Marta, Rustono and Piantari, Lusi and Chinmi, Maichel (2020) The Influence of Corporate Image and Promotion on Customer Satisfaction towards Loyalty. In: The Proceedings of the 4th International Conference of Social Science and Education, ICSSED 2020, August 4-5 2020, Yogyakarta, Indonesia.
![[thumbnail of 41481.pdf]](http://eprints.eai.eu/style/images/fileicons/application_pdf.png "41481.pdf")
PDF
41481.pdf
Download (210kB)
Abstract
This study analyzes of the effect of image and promotion on customer loyalty mediated by customer satisfaction (a study of Alfamart minimarket customers in Tangerang). The research problem proposed refers to some previous research and the existence of a research gap from previous research. Five hypo
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 13:47 |
| Last Modified: | 17 Apr 2026 09:58 |
| URI: | http://eprints.eai.eu/id/eprint/31552 |
Actions (login required)
- View Item