Hidayat, Slamet and Nurwahidin, Nurwahidin and Huda, Nurul (2020) The Role of Digital Marketing in Enlarging Islamic Banking Market Share in Indonesia. In: Proceedings of 3rd International Conference on Strategic and Global Studies, ICSGS 2019, 6-7 November 2019, Sari Pacific, Jakarta, Indonesia.
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Abstract
This low market share of Islamic banking is influenced by the low level of literacy and inclusion of the community towards Islamic banking financial products and services. For this reason, some efforts and marketing strategies are needed to build massive awareness. Digital marketing as a marketing a
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 13:44 |
| Last Modified: | 17 Apr 2026 10:06 |
| URI: | http://eprints.eai.eu/id/eprint/31304 |
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