Respati, Riris and Irwansyah, Irwansyah (2016) Ad-Blocking Threats on Online Advertising. In: Proceedings of 3rd International Conference on Strategic and Global Studies, ICSGS 2019, 6-7 November 2019, Sari Pacific, Jakarta, Indonesia.
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Abstract
Ad-blocking is the act of the user consciously avoiding online advertising by installing a computer program that can automatically block ads. If there is no advertisement displayed on a website, there is no revenue from online advertising. In 2016, estimated global loss from the use of ad-blocking w
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 13:43 |
| Last Modified: | 17 Apr 2026 10:07 |
| URI: | http://eprints.eai.eu/id/eprint/31277 |
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