Jingga, Stella and Djatmika, Djatmika and Santosa, Riyadi and Khrisna, Dyah (2020) The Exploitation of Affect and Graduation in English Advertisements on Kids’ Meals and Its Influence on the Process of Character Building. In: Proceedings of the First International Conference on Communication, Language, Literature, and Culture, ICCoLLiC 2020, 8-9 September 2020, Surakarta, Central Java, Indonesia.
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Abstract
This paper talks about the roles of Affect and Graduation as parts of the appraisal system in English advertisements on kids’ meals to the process of character building. Various English advertisements on kids’ meals were collected from youtube to analyze the way affect and graduation are exploited i
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 13:40 |
| Last Modified: | 17 Apr 2026 10:15 |
| URI: | http://eprints.eai.eu/id/eprint/31028 |
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