Plus Marketing Mix Model and Buying Decision Of Consumer Loyalty

Bustami, Taufik and Risal, M. and Aqsa, Muhammad (2020) Plus Marketing Mix Model and Buying Decision Of Consumer Loyalty. In: Proceedings of the 2nd International Conference of Business, Accounting and Economics, ICBAE 2020, 5 - 6 August 2020, Purwokerto, Indonesia.

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Abstract

Cafe Paris is a restaurant that serves fast food and drinks of various types ranging from fruits to packaged drinks. To make improvements and business development, restaurant owners have made changes in anticipating competition in the growing restaurant business in Palopo City. The proposed variable

Item Type: Conference or Workshop Item (UNSPECIFIED)
Date Deposited: 04 Mar 2026 13:40
Last Modified: 17 Apr 2026 10:17
URI: http://eprints.eai.eu/id/eprint/30982

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