Yulianto, Helmi and Suhaimi, Hasnul (2020) Business Coaching: Implementation of Service Quality and Social Media Promotion Improvement in Indonesian MSMEs’ Restaurant. In: Proceedings of the 2nd International Conference of Business, Accounting and Economics, ICBAE 2020, 5 - 6 August 2020, Purwokerto, Indonesia.
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Abstract
This paper aims to assist an Indonesian MSME restaurant in managing its marketing activities by implementing a strategy to increase their service quality and promotion. Business coaching method, a qualitative research, was conducted for eight months to find out the actual condition and problems, and
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 13:39 |
| Last Modified: | 17 Apr 2026 10:16 |
| URI: | http://eprints.eai.eu/id/eprint/30952 |
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