Saifudin, Saifudin and Puspita, Rosana and Zuhri, Ahmad and Muhlisin, Mudzakir and Mochlasin, Mochlasin (2020) Intention to Purchase Halal Cosmetics on Indonesian Women. In: Proceedings of the 2nd International Conference of Business, Accounting and Economics, ICBAE 2020, 5 - 6 August 2020, Purwokerto, Indonesia.
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Abstract
The purpose of this paper is to investigate the factors that influence the intention to buy halal cosmetics. This paper investigates the impact of subjective norms, attitudes, and religiosity on the intention to buy halal-certified cosmetics. The sample data used in this study were 202 respondents i
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 13:39 |
| Last Modified: | 17 Apr 2026 10:16 |
| URI: | http://eprints.eai.eu/id/eprint/30949 |
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